“Dream Transplant”?A project highlighting the idea that the recipient is actually keeping alive the dream of the donor.

We took the story of a teenage girl named Namwhan, she suffered from a fatal accident and died from brain-death. Her mother decided to donate her organs which of course means Namwhan's life must come to an end. While she still has dreams, things she wanted to do before she died. Her dream was to dance cover at Korea.

And for her to come back to life again. We invite the people who have had their organ transplant that are willing to help continue Namwhan's dream. Which is Aunty Noknoi who got kidney transplant. Aunty Noknoi had to practice dancing all day in spite that she had never danced before. She wants to pursue Namwhan's dream as a gratitude for her organ.

We start by contacting the relatives who donate organs and ask is there a dream that has not been done of the deceased. Then we met the story of Namwhan who wants to dance cover in Korea.

Then we contacted the organ recipient who was willing to volunteer to fulfill this dream, which is Aunty Noknoi who received kidney transplant and would like to give back to donor as much as she can.

Aunty started rehearsing with the band for 2 weeks before going to dance in Hongdae, South Korea.

On February 14, 2018, it was the time for Aunty Noknoi to fulfill the donor's dream with love on the day of love.

- Published in social media and spot TVC.?

 • Tier 1: Media Outputs - coverage depth (quality/quantity), tone and message delivery, purchase intent (survey)? 

• Tier 2: Target Audience Outcomes - measurable changes in awareness, comprehension, perceptions/attitudes/opinions, and target behaviors/actions/responses achieved? 

• Tier 3: Business Outcomes – campaign's measurable effect on sales/revenues/profits, market share, stock valuation, brand equity, reputation scores and other traditional marketing and business metrics

- There were more than 1.1 million social network visits, being presented as a prime time scooter on the main Thai television news channel. (1.1 M Views?8,800 Like?1,700 shares

in 2 weeks)

- People in society have a new perception of organ donation, a sense of helping and donating organ is giving back the life of the deceased. It also helps people in the society to express their intention to donate organs. Organ donation has increased 42 % from last year.

This project chooses to create a new perception. People usually believe that organ donation is to extend the recipient's life, but it actually can also extend the donor's life. It is like having another life in the

same body. We want to create awareness the importance of organ donation in society and increase the number of organ donation. Furthermore, to persuade the relatives of the deceased with brain dead condition to decide to donate organs.

Organ donation in Thailand can only occur when the relatives of those who die by the brain dead condition make a donation decision.

We found out that in each year there are many teenagers who suffer from an accident that causes them to die from brain dead condition. With over 8,000 cases per year, there is an opportunity for them to be organ donors and help people who are waiting for their organs, more than 6000 cases if their relatives are willing to donate the organs.

We want to create a new belief that

"Organ Donation Helps Bring Back the Teens Who Died to Come Back to Life". For one day if anyone would have to become the relatives of the dead with brain condition, this belief gives them the chance to donate organs.

Organs donations occur less because because those who make the decision for the patients are the relatives.

So how do we convince the relatives?

We found out that in each year there are many teenagers who suffer from an accident that causes them to die from brain dead condition.

We want to create a new belief that

"Organ Donation Helps Bring Back the Teens Who Died to Come Back to Life" and that's how Dream Transplant started.?

We took the story of a teenage girl named Namwhan, she suffered from a fatal accident and died from brain-death. Her mother decided to donate her organs, but she still have unfinished dreams which is to dance cover at Korea.

And for her to come back to life again, one of the person who received her organ help Namwhan pursue her dream.