Health and Wellness > Health Awareness & Advocacy
CHOOJAI AND FRIENDS, Bangkok / THAI REDCROSS ORGAN DONATION CENTRE,CHAROENPOKPHAND GROUP,TRUECORP.PUBLIC CO.LTD / 2018
Overview
Credits
Audience
We are not calling for organ donation but we are trying to create a new understanding that those who donate organs and relatives will not feel lost but instead they will get something in return. Which creativity can help create a new mindset for people in the society.
BriefExplanation
Organs donations occur less because because those who make the decision for the patients are the relatives.
So how do we convince the relatives?
We found out that in each year there are many teenagers who suffer from an accident that causes them to die from brain dead condition.
We want to create a new belief that
"Organ Donation Helps Bring Back the Teens Who Died to Come Back to Life" and that's how Dream Transplant started.?
We took the story of a teenage girl named Namwhan, she suffered from a fatal accident and died from brain-death. Her mother decided to donate her organs, but she still have unfinished dreams which is to dance cover at Korea.
And for her to come back to life again, one of the person who received her organ help Namwhan pursue her dream.
BriefWithProjectedOutcomes
Even though there are many people who are willing to donate, but organ donation will happen or not depends on the relatives of patients who died of brain-death.
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