Bepanthen Baby brand developed the “Skin to Skin” campaign, which addresses the importance of touch to create an even deeper connection. The film is composed of scenes full of expressions of affection between mothers, fathers and children, in routine moments that are part of the daily lives of couples with young children – such as breastfeeding, changing diapers, bath time –, and that are opportunities to stimulate the senses and deepen the bond with babies, bringing benefits not only for the children's development, but for the family as a whole.