Outdoor > Billboards: Sectors
INNOCEAN WORLDWIDE EUROPE, Berlin / KIA MOTORS / 2020
Overview
Credits
Cultural / Context information for the jury
When you’re driving and suddenly need to hit the brakes, every millisecond counts.
Having a short reaction time can be the difference between an accident or just a near-miss.
Fortunately, the Kia Forward Collision-Avoidance Assist is there to step in and stop the car safely, in case you fail to react on time.
To illustrate how this feature works, we use a visual analogy that everyone can relate to: dogs with bad reaction time.
Is the poster / billboard larger or smaller than a 6 sheet poster
yes
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