Outdoor > Billboards: Sectors

SONIC

INNOCEAN WORLDWIDE EUROPE, Berlin / KIA MOTORS / 2020

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Overview

Credits

Overview

Cultural / Context information for the jury

When you’re driving and suddenly need to hit the brakes, every millisecond counts.

Having a short reaction time can be the difference between an accident or just a near-miss.

Fortunately, the Kia Forward Collision-Avoidance Assist is there to step in and stop the car safely, in case you fail to react on time.

To illustrate how this feature works, we use a visual analogy that everyone can relate to: dogs with bad reaction time.

Is the poster / billboard larger or smaller than a 6 sheet poster

yes

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