Social and Influencer > Websites & Microsites
STANLEY FUBAR
MULLEN, Wenham / STANLEY / 2008
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Overview
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Overview
CampaignDescription
The challenge: advertise the FatMax XTreme FuBar Utility Bar, a hand tool.
The response: product demo! (pun intended). By shooting an interactive multiangle video, we created an experience for males (and anyone else with a propensity toward laughter) to demolish furniture. And a bunny. The viral FUBAR THIS component allows users to customize demolition fantasies by uploading an image and then watching it get bashed apart by a FuBar “brokesperson.” 3-D modeling brought the typically hardworking product-info page to life. Though the FuBar uses no electricity, all elements of this site redefine it as a power tool.Note: Due to pending client revisions, the “upload photo” and “email a friend” function(s) have been disabled in the live site. This entry is the fully functional version.
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