Film Craft > Film Craft
RATTLING STICK, London / UNILEVER / 2013
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AXE, the number one men’s grooming brand in the US debuted its “Fear No Susan Glenn” campaign with this film. The film features actor Kiefer Sutherland who passionately reminisces about his lost “Susan Glenn” (a.k.a. the girl that got away). A film about missed opportunities, the premise being that guys shouldn’t fear their “Susan Glenn” but rather find the courage and confidence to approach that special girl in their lives.
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