Long-loved company Chilsung Cider has always been familiar to consumers, but they also had an impression of being outdated. Under the campaign title of 'The Youth that Shines is the Real Star' targeting the age of 18-24, Chilsung prepared a cool, unprecedented event that provided unforgettable experience for the youth in order to make over this brand image into a Young brand.

The first step of being a ‘Young Chilsung Cider’ was to truly understand the youth. We found the youth in Korea had lost its shine due to endless exams and job seeking pressure. In order to make them shine again, Chilsung prepared an amazing, unforeseen campaign, Teleport Vending Machine. As soon as a young visitor pressed a button on the vending machine, s/he teleported into the other space where s/he turned into a star in front of the photo zone, making the penalty shoot-out. Amid cheering crowd, all 3,072 participants and 2 million viewers gained unforgettable experience with Chilsung Cider.

The outdoor event itself hosted 3,072 people in 5 days, and the YouTube video that captured participants’ delightful reactions recorded 2 million views in just 12 days after its launch, marking the best case ever for a Korean beverage company. The video also drew many positive reviews such as “What a surprising attempt for a 60-year-old brand Chilsung Cider!”, “More people should make ads like this”. Furthermore, the video organically spread through 220 contents on blogs and SNS, even receiving global attention as it was introduced on the main page of Campaign Asia.

Vending machines have been often used for various campaigns in the past. However, this campaign pushed the use of vending machine to another level where people teleported into the other space through the Teleport vending machine. There they experienced such a surprising and fun moment with the product Chilsung Cider, which aligns very much to the campaign slogan 'The Youth that Shines is the Real Star'.