Film executes the idea that farmer is invisible to us, in a poignant and poetic manner.

Narration talks about his immense presence in our life, yet his dramatic absence from our vision. We learn that we take him and his contributions for granted and are indifferent to him.

Visuals follow the main idea and we are largely unable to see him throughout the film.

In an era of management by numbers, we lose our humanity while painting only the broad picture and therefore suffer from cognitive blindness. The marginalised and poor are not seen or heard. Their collective voices are noticed only by their absence.

54% of India’s 1.4 billion people are farmers, yet we fail to see them. The person behind the data stays invisible.

Founded by Marico India, a brand that touches the lives of 1 out of every 3 Indians, Parachute Kalpavriksha Foundation wanted urban India to empathise with the farmer, and reconnect with them.

We shot this film in a lyrical, poetic manner, to match with the poetry in narration, and also to differentiate us from a typical farmer film which is visually hard edged to match with the typical content of his struggles and hard work.

We had to not show him, yet show him, so we could shoot sweeping landscapes and his surroundings, in a soft, lyrical way.

In an era of management by numbers, we lose our humanity and paint only the broad picture. Therefore suffering from cognitive blindness. The marginalised and poor are not seen or heard. Their collective voices are noticed only by their absence.

54% of India’s 1.4 billion people are farmers, yet we fail to see them. The real person behind the data stays invisible.

It’s as if the farmer has disappeared from plain sight for an entire urban India.