Industry Craft > Typography

THE FEMINIST LETTERS

Y&R NEW YORK, New York / PLANNED PARENTHOOD / 2018

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The Feminist Letters is a typeface created to amplify the message advocating for gender equality. Each letter and number was designed with purpose, calling attention to issues like equal pay, reproductive rights, women’s health, women in politics, and campus assault laws. The font was created as a tool for strong feminist voices to communicate their existing perspectives through intelligent, feminist design. When represented in complete typographic form, the font displays a truly inclusive image of feminism. So when a feminist has something to say about gender equality, they can use the right typeface.

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In America, women make 79 cents to a man’s dollar. That statistic has become well known, but it’s just the tip of the iceberg in the fight for gender equality. The topic of feminism is largely up for debate, with many fighting for equal, ethical treatment, and another collection of individuals denying the existence of a sexist and unjust system. Women are faced with often dangerous, unfair policies regarding healthcare and safety laws. The American political system is at the forefront of these issues, with too many lawmakers that refuse to listen. Instead of preaching the need for feminism, we sought to create a tool of communication – based in statistical evidence –directed to Congress’ representatives. We wanted to find a creative way to impact real change and make a difference in the political arena.

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