Over the past years, Europe has been hit by a series of food scandals. The retailers are trying to be reassuring but behind the labels and words, it’s difficult to know the truth. Leading to one question French consumers are not able to answer: where does our food really come from and under which circumstances has it been produced ?

By creating our GPS Quality label, we wanted to involve the consumer in the quality control process.

To make them aware of this innovation, we created printed advertisings, that highlighted products whose origin could be personally verified by the consumer in a very simple way.

Using their mobile phone, they could easily scan the QR code on the ad or enter GPS coordinates of the product to check by themselves where the product come from. Thanks to Google Maps, they could directly see and visit the farm, the field, or production site of the product.