Outdoor > Integrated

THE VIRTUAL CRASH BILLBOARD

SERVICEPLAN FRANCE, Paris / PARISIAN ROAD SAFETY (DRIEA: DIR. REGION. INTERDEP. EQUIPEMENT AMENAGEMENT) / 2017

Awards:

Shortlisted Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Presentation Image
Supporting Images
Demo Film

Overview

Credits

Overview

BriefExplanation

EntrySummary

French pedestrians are particularly undisciplined and careless. Despite many awareness campaigns, pedestrian casualties remain at an unprecedented level.

A scientists' French team led a study which demonstrates that the behavior of pedestrians is very different according to countries. French people are among the most undisciplined pedestrians. According to Cedric Sueur, biologist CNRS at the University of Strasbourg and co-author of the study, to cross in the red light would be a question of culture.

As an example, during the study field, 41,9 % of the French people crossed illegally against only 2,1 % of the Japanese.

Source : http://www.lindependant.fr/2017/02/15/traverser-au-feu-rouge-serait-une-question-de-culture,2291362.php

More Entries from Integrated Campaign led by Outdoor in Outdoor

24 items

Grand Prix Cannes Lions
CANNABIS

Media & Publications

CANNABIS

TWITTER, TWITTER

(opens in a new tab)

More Entries from SERVICEPLAN FRANCE

24 items

Silver Cannes Lions
THE GPS QUALITY LABEL

Retail

THE GPS QUALITY LABEL

AUCHAN, SERVICEPLAN FRANCE

(opens in a new tab)