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VMLY&R POLAND, Warsaw / GAZETA.PL / MASTERCARD / BNP PARIBAS / 2019
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Poland is a conservative society. Sexist statements are all too present in media, and women’s issues like the gender pay gap or underrepresentation of women in politics are ignored. This attitude is propagated by the lack of any equality education in schools. And a dominant Catholic church with a huge influence on public opinion only compounds an already difficult situation. Topics that are not comfortable for the church have been marginalised by politicians and media.
After taking power, the conservative Law and Justice Party the situation of women in Poland became though. Autocratic government has often demonstrated its will to subordinate women. While global movements like #MeToo have made the issues of gender equality and sexism mainstream, in Poland, you have the likes of the most influential conservative politician, Jaroslaw Kaczynski, claiming that Poland does not have a gender discrimination problem. Poland needed to face its sexism and gender inequality.
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