Health and Wellness > Health Awareness & Advocacy

FIRST AID FOR HUMANITY

VMLY&R POLAND, Warsaw / BNP PARIBAS & THE POLISH RED CROSS / 2022

Awards:

Shortlisted Cannes Lions
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Supporting Content

Overview

Credits

Overview

Write a short summary of what happens in the film

We created First Aid For Humanity, a first aid training course aiming to teach participants, and beyond, that every life is worth saving. For this program, we created unique CPR dummies, that look like real people who often face discrimination in Polish society: Khedi, a Muslim refugee, Krzysztof "Leon", a genderqueer activist, and Grzegorz, a homeless man.

The film shows a social experiment, where 24 people learned life-saving skills with the unusual dummies which caused fear, anxiety and curiosity. Participants had to confront their biases to learn to save a life.

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