The creation and installation of the hyperrealistic sculpture, “The last older person to die in loneliness” and its subsequent positive twist, allowed the public to directly face a reality that is normally ignored and it proves how a well-used single direct support, is able to catch the attention of an entire country and even inspire new policies to support a group of people as vulnerable as the elderly. It is a campaign that despite being located and launched in the Basque Country, treats a universal vision. In the Basque Country, northern Spain, the problem of unwanted loneliness is more alarming due to the aging of the population. This campaign is an example of how daring action can raise awareness, educate and inspire change and create a symbol capable of encouraging the government to create new policies in favor of lonely seniors.