To promote the Trailer Assist feature (makes it easier to back up with a trailer) we built a somewhat special trailer. The trailer makes it look like we are backing up in high speed. What really happens is that the trailer actually has an engine and towes the car.

With this vehicle we drove around in different towns in Oslo. A lot of people reacted to it. Later the stunt also became online films introducing the ambient to a broader audience.

In the Norwegian market the majority of family cars are sold with a trailer hitch. Passat estate is segment leader, and most of them are equipped with this device.