Young people in Norway hear it all the time: They’re a lazy, self-absorbed and ungrateful generation. So we let Magne, a stubborn 58 years old man, swap life with Peter, a 22 years old student, for one week. Magne quickly found out that being young in 2015 wasn't quite as easy as he thought.

• YOUNG AGAIN, a 7 episode web series aired the very same week the experiment happened. Editing was done at night, to implement a new episode the following day.

• Every episode ended with DNB offering young customers the banks best terms and conditions. On web banners surrounding the content, young customers could read more about DNB's offers.

• The audience could also follow the experiment live on social media, since Magne also had to take over all of Peter's social media accounts. DNB's Facebook page showed cut-outs and other custom made material.

• YOUNG AGAIN had more than 900.000 views, 70% of them unique – meaning more than 10% of Norway followed an advertising campaign by choice.

• Average viewing time on episodes: 4:38 (Over 60% saw the whole episode)

• YOUNG AGAIN was the most searched keyword at Norway's biggest website, VG, that week.

• Car loans and -insurance to young people both increased with 30% in one week.

• DNB increased in awareness on being the best bank for young people and now leads the other banks by 10%.

DNB made an original 7 episode web series targeting young people.

The web series aired on Norway's biggest news site, VG. TVCs has had a rapid decline in reaching young people in Norway, and branded content fit perfectly to our target group.

DNB wanted to show that they understand young people and their problems. They are a bank that takes pride in giving their young customers the bank's best terms and conditions. Young people in Norway hear it all the time: They’re a lazy, self-absorbed and ungrateful generation.