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THE REVERSED TRAILER

TRY/APT/POL, Oslo / HARALD MOLLER / 2016

Awards:

Bronze Cannes Lions
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Film

Overview

Credits

Overview

BriefExplanation

The film is a documentary of what happened when a team in Norway built a somewhat special trailer. We see (and hear) how a car was cut in half, how they put a shelf around it, seethrough glass, etc. Then we see a lot of scenes where the Passat end the trailer drives backwords in high speed. We even see the trailer overtake other cars...

Claim: Volkswagen Trailer Assist. Backing up with a trailer will be this easy. Well, almost.

EntrySummary

In the Norwegian market the majority of family cars are sold with a trailer hitch. Passat estate is segment leader, and most of them are equipped with this device

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