The film captures an artistic interpretation between two world-class tap dancers, Kamira Samuel and Lee Howard. They express themselves without the use of language, with dance as a dialogue and denim as their uniform. Presenting a magical fusion of dance, cinematography, soundtrack and camera tricks, the film is made up of three ‘acts’. The story opens on the two lead dancers performing separately but echoing each other in a balletic call and response. They tap a sort of morse code before meeting and dancing together, then later merging with a troupe of tap dancers - who on closer inspection are doubles of the dancers themselves. The edgy choreography subverts traditional tap dance, incorporating body claps with conventional tap. Combined with the contemporary styling of the G-Star RAW Hardcore Denim collection, it perfectly showcases the craftsmanship and tailoring of the clothes.

G-Star RAW is a Dutch denim brand that wants to democratize denim.

It believes that there is no limit to what denim can do, and it has already proved this by creating denim sculptures, boats, bikes, collabs and denim crossovers. On top of all that, G-Star is famous for working with music, culture and dance, so this video featuring tap dancing was a logical fit.

It’s just another example of the fact that G-Star RAW can make everything look cool by adding denim.

We’ve fused tap dance with G-Star RAW Hardcore Denim to create an unexpected combination that flies in the face of convention and creates something new — which we think looks and sounds quite magical and creates a contemporary and cinematic take on tap dance. Tap dance has a bit of a classical and stuffy image, so it was a great challenge to portray it as something unpolished. What inspired us is that tap dance is the only auditive dance that we could think of. Tap sounds could form a conversation between two people who don’t have to be able to see each other.

To create a cinematic piece, we shot the film in some of the beautiful buildings of Kyiv. The minimalist interiors and music add a lot of drama. Using a high-speed Bolt camera, we added camera tricks to further enhance the dance, resulting in an almost magical feeling.