Dutch denim brand G-Star RAW teamed up with Snoop Dogg for its new worldwide campaign, helmed by Snoop’s custom-made soundtrack single “Say It Witcha Booty.” The collaboration is brought to life by a tongue-in-cheek music video style commercial with the ultimate ode to the behind. Throughout the film, viewers are given a peek into what happens when the world of G-Star denim meets the world of Snoop. It’s a celebration of denim booties, featuring men, women, islands, hot air balloons and yes…even doggs.

G-Star RAW is a Dutch denim brand that wants to democratize denim.

For years it emphasized the fit and nothing but the fit, by creating ads that only focused on the behind. And with success. This time the brand wanted to take this a step further and create the ultimate ode to the butt. And who better to do so than the doggfather himself. Say it witcha booty.