The life of a small terrarium spider changes abruptly when she sees an advertising motif for the new Galaxy S22 Ultra on the opposite house wall and falls madly in love with its camera lenses. Accompanied by Nazareth's classic "Love Hurts", the spider experiences an emotional roller coaster as her unlikely love is put to the test when the poster is suddenly exchanged.

In the end, however, we witness an emotional happy ending for Spider and Phone. The unusual love story shows the fascination with the impressive camera of the Galaxy S22 Ultra in an unseen way and can also be understood as a statement of optimism, encouragement and openness.

Our task for the market launch of Samsung's new flagship phone, the Galaxy S22 Ultra, was to highlight its further developed camera to ensure a strong positioning in the competitive smartphone market.

The film should also have the potential to radiate onto the Samsung brand and strengthen its perception as a love brand.

Our approach is all about revealing the similarity between spider eyes and the camera lenses and thereby creating a touching story around a rather unemotional product feature. The unusual love story shows the fascination with the impressive camera of the Galaxy S22 Ultra in an unseen way and can also be understood as a statement of optimism, encouragement and openness.

Particular attention went also into the design of the spider and his eyes, as the main window to his feelings, with a lot of time spent researching how to express emotion and define the profile of the character. We spent hours researching different spiders and their behaviors and looks until we go to a point where we could build a spider designed for our needs that would seamlessly integrate in a live-action world. Fur simulation of the hair was key element to bring him to life and emphasize the animation and therefore the emotion.

To achieve and drive everyone into such an emotional view and cinematographic look we used filming tools like lenses, camera moves and angles researching the best photography alongside with a detailed composition of multiple layers, playing with depth, scale, and FXs to create this breathable, atmospheric and personal habitat in a macro-world where our friend lives.