Media > Branded Content & Entertainment

TOHUM AUTISM FOUNDATION - AUTISM SCHOOL ON MINECRAFT

4129GREY, Istanbul / TOHUM AUTISM FOUNDATION / 2019

Awards:

Shortlisted Cannes Lions
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Overview

Credits

Overview

Why is this work relevant for Media?

And that platform was one of the most globally known, famous computer game called Minecraft. We inserted our one on one education given to the kids with autism in Tohum Autism Foundation building in Istanbul, to Minecraft with same motivation and functioning. Through our building constructed in the game and the private servers that we installed in its yard, we made it possible for the autistic kids to have an education in a digital game.

Background

Autism is a developmental distinctness that comes from birth and shows itself in the early ages as communication disorders. We, as Tohum Autism Foundation, are working to overcome the problems created by this distinctness that kids with autism are having. First and foremost way to bring the kids with autism to life pass through education. If a kid with autism could get a special education, he or she can overcome the difficulties such as focusing, planning and social relations. So, as we have seen through our experiences, if education is accessible, kids with autism can carry on their daily lives without help, get a job and even be brightly successful in that career. That’s the mission we took with us while we were searching a way to make accessible the one on one education that we’re giving in our school for everyone.

Describe the creative idea/insights

We examined the researches centered on the topic of the digital usage by kids with autism before moving our educational understanding to digital world. And we came across to one of the most widely known game, Minecraft. According to a study conducted in PEERS Clinic at the University of California, Minecraft, being a digital game, was playing an important role as a secondary technology in the education of the kids with autism. Minecraft was a platform that can make the reel world more understandable for the kids with autism who were troubling to keep pace with it. That’s the reason behind why we chose this game as our main channel. We aimed to make education accessible through the school we will build and the courses we will give there, for all the kids with autism.

Describe the strategy

As a foundation working for children with autism, there have always been two major obstacles. First, the obstacles created by those who are not aware of autism. Secondly, the lack of special education for children with autism to make daily life livable.

The main way to overcome these two problems is to make our voices heard in a well-known digital environment, to those who are not aware of autism, and to make it possible for children with autism to meet the digital world and make use of it.

For this reason, we plan to launch Autism School on Minecraft, which we will build in Minecraft as a real school, on April 2, World Autism Awareness Day.

In this way, we wanted to be the pioneer of innovation that will inspire everyone who will work for autism in both local and global terms.

Describe the execution

After the construction of Autism School on Minecraft, we carried an architectural copy of our foundation building into play. We have determined the green area in the garden of our school built in the game as our training area.We have planned to provide education to children with autism who are online in the game.Children with autism would be able to take a Picture and Sculpture course with the 3D Printer if they wanted within this green area and learn technology literacy if they wanted.The focus, planning, and building features of Minecraft were a more understandable version of real life for children with autism.In this way, we have created a new form of education that is both accessible and sustainable for children with autism in the long term. Instead of traditional media forms, we have created a legacy to the future with our school that we created in a digital game.

List the results

We launched the project on April 2nd Autism Awareness day as a sustainable educational program, which was in trending topics for 6 hours. With Nationwide coverage we reached 30 million viewers. The school received 3 times the capacity of itself during this time. Because we were aware that a lot of kids need access to this kind of education. Turkey's one and only school for autism is accessable by all now. For our children and for our future...

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