A young guy falls in love with a pharmacist girl and go to the pharmacy every day with his made-up excuses. One day, he falls and broke his arm and goes to the pharmacy with joy. That day he realizes that the girl likes him too. At the final, we see them happy and married and we see the tattoo which he got after that story.

Consumers were not aware which brand to use about tattoo care, and brands didn’t have taken any action yet. So, tattoo owners didn’t know which product to use to keep their tattoo protected. This was a potential opportunity for us. At the same time, In Turkey, tattoo is a taboo due to the religious prejudice. Despite that, 1,4th of people have a tattoo. But when it comes to show them, they are afraid of getting culturally executed. We reach the conclusion that people need to know that tattoos are not something to be hidden or shamed.

We open in a pharmacy. We see a young pharmacist woman in her 20’s.

Young guy (VO):

When you have a crush on a girl who works at a pharmacy,

Every day you ache.

Cut/

We see a young guy walks in with an admirer kind of smile.

And mostly in your heart.

Cut/

With quick cuts, we see some sequences of the guy getting ready in front of the mirror to go to the pharmacy and walks in to ask medicines.

One day I went in because of a toothache,

The next day I had a killer headache,

Another day I definitely needed eye drops.

Cut/

We see him falling down the stairs on a snowy day.

While I was running to get something for the pain in my pancreas, I fell down.

I broke my arm.

Cut/

We see him in ER with a cast on his arm.

The doctor in ER asked, ‘’Why are you so happy?’’

Cut/

We see him at the pharmacy smiling to pharmacist and asking some medicine for his arm.

I ran back to the pharmacy.

‘’What could be good for this?’’, I asked.

‘’We’ve run out of that particular remedy. Le me write it down on your cast and you can ask somewhere else.’’ She replied.

Cut/

The guy puts his arm with cast out, then she writes something.

‘’You are lovesick.’’

She wrote.

Cut/

We see them together sitting on a couch with the pharmacist girl’s pregnant belly.

That word which started to our love story will stay with me forever.

PS:

We see the plan of his applying the ointment to his tattoo.

Super:

Forever like day one

Super & VO:

Bepanthol Derma Repairing Ointment