Radio and Audio > Radio & Audio: Sectors
SILENCE
4129GREY, Istanbul / RENAULT / 2023
Overview
Credits
Overview
Write a short summary of what happens in the radio or audio work.
A child is playing a game of counting cars passing by. Along with the sound of cars, we hear the child's voice. A few cars later, we don't hear the engine noise but the child keeps counting. As the child continues to count, we understand that the car passing by was the Renault Zoe with its silent electric motor.
Translation. Provide a full English translation of any audio.
A four or five year old kid is playing a game of counting the cars passing on the road.
KID:
One car...
SFX: The engine sound of a car passing by.
KID:
Two cars…
SFX: The engine sound of a car passing by.
KID:
Three cars…
SFX: The engine sound of a car passing by.
KID:
Four cars…
(No sound)
KID:
Five cars…
SFX: The engine sound of a car passing by.
KID:
Six cars…
SFX: The engine sound of a car passing by.
KID:
Seven cars…
(No sound)
VO:
Renault Zoe E-Tech. 100% electric. 100% silent.
Background:
Fuel-oiled vehicles not only cause environmental pollution, but also noise pollution with engine sounds. Electric motor vehicles can also be preferred due to silence while they are running.
Show how silent electric vehicles can run with a creative radio commercial.
Telling consumers about the comfort that comes with the silence of electric motor vehicles.
Describe the Impact:
Test drive requests increased by %10, general customer service calls on the car increased by 24%
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