Radio and Audio > Radio & Audio: Sectors
PEE
4129GREY, Istanbul / RENAULT / 2023
Overview
Credits
Overview
Write a short summary of what happens in the radio or audio work.
The radio starts with the sound of a toilet door opening. For a long time, we hear a man urinating. At the end of the radio, a voice-over explains that the vehicle has both a gasoline and gas tank, allowing it to travel 1400 kilometers non-stop.
Translation. Provide a full English translation of any audio.
A toilet door closes in a rush. We hear a man piss for the almost whole 50 second spot.
SFX: Pissing sound
VO enters.
VO:
With its LPG and gas tank, Dacia Duster Eco-G goes 1400 KMs without ever needing to stop.
Background:
In Turkey, people enjoy using roads for transportation. Due to rising gasoline prices, many drivers want to install LPG, which is a gas tank, in their vehicles.
Creatively describe how economical Dacia Duster Eco-G model with it’s both gasoline and LPG/Gas tank
Considering the time drivers spend in traffic in Turkey, radio is still a widely used advertising medium.
Describe the Impact:
Test drive requests increased by 15%, general spec. requests about the car increased by 30%
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