A narrative voice-over describes a brightly lit Renault Zoe billboard. We listen to the billboard's dimensions, the number of spots used for lighting, its title and the entire visual design in detail.

After all the details, the voiceover reminds us of the spotlights that he mentioned at the beginning, and says that the energy used to illuminate this billboard means the Renault Zoe's 300 km range.

VO:

Imagine a billboard… 3.5 meters wide, 2 meters long.

12 spotlights around it illuminate the title written in a large font…

(with a cool tone) THE CITY CAR THAT ENERGIZES YOUR LIFE!

Just under the title there’s a car, designed in a modern and dynamic fashion, with sleek and bold lines. We see it coming towards us on a road surrounded by trees... People on the side of the road can't take their eyes off of it...

(In a calmer tone of voice) Now, remember those spotlights illuminating the billboard? This car can travel 300 kilometers with the energy consumed by those spotlights in a single night.

100% Electric Renault Zoe E-Tech.

We have nearly a century of know-how in calculating the range of fuel-powered vehicles. It still requires more practice to predict the consumption of electric motor vehicles.

Creatively describe how economical the Renault Zoe is in energy consumption.

By moving a billboard advertisement to a more budget-friendly medium such as radio, drawing attention to the fact that electric motor vehicles are a more economical alternative to vehicles using fuel.

After our spot airing, test drive requests for the electric cars raised by %30.