Health and Wellness > Consumer Products

TOUCHABLE INK

J. WALTER THOMPSON BANGKOK, Bangkok / SAMSUNG / 2016

Awards:

Bronze Cannes Lions
CampaignCampaign(opens in a new tab)
Case Film
Presentation Image

Overview

Credits

Overview

BriefExplanation

BriefWithProjectedOutcomes

With the intention to make change happened to more than 285 blind people around the world by giving them the opportunity, quality and equality of living like normal people, Touchable Ink will give them the full ability to read by themselves with the ordinary printers they can afford.

CampaignDescription

Turn the normal laser printer to be braille-embossed printer and make the blind people be able to print braille documents by themselves and read at home with no limitation. To make this happen, Touchable Ink, the world-first printing ink invented exclusively for blind people is the game changer.

Execution

Samsung, the Chemistry professor from Thammasat University and Thailand Association of the Blind are collaborating to research, develop and have come up with innovative solution called “Touchable Ink” by adding embossing powder to the laser printing ink through chemical process. The users just simply replace the Touchable Ink cartridge to the current one, change the selected document to braille font type, print out and heat it with normal household heating devices like microwave or hair dryer. This special link will dilate and give an embossed effect, just like it’s printed out from the braille embosser and allow the blind people to be able to read by their fingers. We are now at the beginning of the journey, working hard is still in progress but we never stop and aim to complete it to give the life opportunity to all blind people.

Outcome

This is the beginning of the journey to create real and meaningful social impact in order to change lives of more than 285 visually impaired people around the world to be able to live life equally like ordinary people with the ability to read by themselves. This can be happened thanks to the affordable printer equipped by Touchable Ink. With this ability, we do believe that it will increase endless opportunity for them to learn the world and empower them to create the world on their own with their imagination.

Relevancy

In Thailand, the visually impaired people have been usually perceived to be incompetent. In fact, they have their own strength and abilities to do, learn and create many things by themselves. They just need little help.

Touchable Ink is not just an advertising message but a key to unlock their barriers and free their visualization to be able to read and learn the world by themselves.

The Touchable Ink can make changes to blind people and also enhance the image of corporate brand at the same time.

Strategy

With our aim to create the sustainable change for visually impaired people to unlock their barrier and free their visualization to be able to read and learn the world by themselves.

Samsung, as the leading company in Consumer Electronics & Innovation in the world, what we always do is to make things that can change the better living for people in the society under our belief “Accelerating Discoveries and Possibilities”.

Synopsis

Nowadays, many different kinds of technology have been innovated to help blind people to visualize the world, from mobile app, virtual pencil, watch to glasses. However, these technologies have limitation to provide simple requirement they truly want – to be able to read by themselves with their fingers. Only basic device that allow them to do is the ‘braille embosser’ and print on special paper to produce Braille text based document but it’s very expensive and limited to access. Therefore, is there any possibility to commoditize the braille embosser so the blind people can simply afford and access to?

More Entries from Other Products in Health and Wellness

24 items

Grand Prix Cannes Lions
PROJECT LITERACY

Fundraising & Advocacy

PROJECT LITERACY

PEARSON, FCB INFERNO

(opens in a new tab)

More Entries from J. WALTER THOMPSON BANGKOK

24 items

Gold Cannes Lions
TINY DOLL

OTC Applications

TINY DOLL

KLEENEX, J. WALTER THOMPSON BANGKOK

(opens in a new tab)