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THE HAIR TALK

J. WALTER THOMPSON BANGKOK, Bangkok / SUNSILK / 2018

Awards:

Bronze Cannes Lions
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Overview

Credits

Overview

BriefExplanation

Like thousands of girls in Thailand and across the world, Rock was born in a man’s body. Sunsilk tells her life story from the point of view of her hair. Every inch of hair is an important milestone on her journey to womanhood. The longer it gets, the more feminine she is.

The film is starred and inspired by the true story of 20 year-old Rock Kwanlada, first runner-up Miss Tiffany Universe 2017.

EntrySummary

Transgenders have gained the love and respect of their girlfriends and through the years have been increasingly accepted by Thai society, but the same cannot be said of their families.

To communicate is long hair variant, Sunsilk taps into that cultural tension to tell an insightful hair story and show support for everyone’s right to explore, regardless of gender or choice.

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