Outdoor > Billboards & Street Posters

GOODNIGHT KISS

J. WALTER THOMPSON BANGKOK, Bangkok / QUEEN SIRIKIT NATIONAL INSTITUTE OF CHILD HEALTH, MINISTRY OF PUBLIC HEALTH / 2017

Awards:

Shortlisted Cannes Lions
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Overview

Credits

Overview

BriefExplanation

EntrySummary

Cigarettes toxins from smokers get transmitted to infants through touch, as the infants’ skin are thinner and can easily absorb the toxins.

Many researches conducted globally found cigarettes toxins in babies under 13 months of age, in their urine and hair, even when their parents smoke outside the house.

Babies and toddlers can absorb the harmful chemicals simply from hugging their mothers after they had a cigarette.And these chemicals affect the health condition of the babies in greater extent than adults.

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