Like thousands of girls in Thailand and across the world, Rock was born in a man’s body. Sunsilk tells her life story from the point of view of her hair. Every inch of hair is an important milestone on her journey to womanhood. The longer it gets, the more feminine she is.

Transgenders have gained the love and respect of their girlfriends and through the years have been increasingly accepted by Thai society, but the same cannot be said of their families.

To communicate is long hair variant, Sunsilk taps into that cultural tension to tell an insightful hair story and show support for everyone’s right to explore, regardless of gender or choice.

Open on the back of the head of a primary-age schoolboy. His hair is cropped short from an electric shaver, and we see the hair falling onto the floor.

In the end, the boy is made to wear his hair according to school rules.

VO: School rules say boys can’t grow me long.

But what happens if that boy doesn’t want to be a boy?

SUPER: 1CM

The shot shows short hair on a primary schoolboy’s head.

He is just a happy a boy, playing with his toys and his imaginary world in his bedroom.

VO: I never understood you

We cut to Rock picking up a Barbie doll.

He brushes the doll’s long hair.

We hear footsteps going up the stairs, and then a voice.

DAD: Rock, dinner time!

Rock quickly puts away the Barbie doll and answers.

VO: You’d always stick to your toys…

The wide shot follows Rock on his way home.

A group of boys block Rock’s way and take his Barbie doll from him, teasing him around.

We see Rock’s hand trying to get the doll back.

VO: Even when the other kids insisted on sharing them with you.

Rock fixes the doll arm and walks home, holding it tight.

He’s had a big adrenaline rush, but that hasn’t destroyed his spirit.

As Rock approaches home, he hides the Barbie doll in his backpack.

Rock’s father is in the garden, watering the plants.

He stares at his son, realizing something went wrong: Rock has been bullied.

In front of their house, Rock’s father teaches Rock basic boxing skills.

Rock tries awkwardly to copy the moves.

SUPER: 5 cm

(Fun pop music starts)

VO: In middle school, you’d wait patiently for me

to grow past your eyes.

In the school’s restroom, the shot shows Rock now at Primary 6,

tenderly working on his hair.

VO: And you began to split your world into two.

The dolly shot to the side shows that she is putting a cute hair clip

on his hair in front of his head.

VO: One was very… You.

We see Rock’s back, chatting and laughing happily with his girl friends at the school’s common room.

VO: Mostly fun.

While talking to her friends, a teenage boy comes in with a candy and tells Rock that someone has asked to pass it to her. Her girlfriends start to tease her.

VO: Mostly…

In front of the school flag pole, a school teacher cuts Rock’s hair with a pair of scissors, making it terribly uneven on purpose as punishment. Tears roll down Rock’s cheeks.

With the company of his girlfriends, Rock looked so sad.

A friend try to console her.

A gift box is on the table, her friends chant together, coaxing her playfully:

FRIENDS: Open! Open!

Shot taken from Rock’s back, he comes out of the restroom

wearing a beautiful dress and long hair wig.

His friends cheer him on and Rock poses like a model.

VO: The other was how your father wanted it to be.

At home, Rock sits down opposite his father at the dinner table. Her father has been waiting, his face expressionless. Rock chatters on about things at school. Her father suddenly puts his utensils together and pushes his plate aside.

A shot from Rock’s point of view: her father slowly picks up a long-haired wig and puts it on the table. He looks at Rock, his face expressionless, his eyes showing pain. Rock is shocked and and can only sit there staring.

SUPER: 28 cm

The shot shows Rock’s hair bob-style hair from behind. She is wearing a university uniform.

One of her friends comes to her, excitedly.

An announcement of Miss Tiffany contest is shown on the bulletin board.

VO: Cutting me short would have made your father happy…

A close up shot of an application form, she then decides to fill up a form

VO: …but you did just the opposite.

A few months have passed and Rock is now in the audition,

together with many competitors in a line.

A shot shows Rock moving on to the second round.

We then see Rock giving interviews to different reporters, as she made it to be a finalist.

A montage sequence shows the transformation.

Close-up shot of someone applying nail polish onto a long elegant fingernail.

Close-up shot of a mascara wand brushing her eyelash.

Close-up of a slender woman-like leg getting in a dress.

Close-up of a stylist’s hand helping Rock zip up her dress from behind.

Rock is about to step onto the big stage, millions watching on TV.

She feels the pressure for a moment and we see her hand shake as the fingers touch the fabric of her dress.

But she’s come a long way and she knows she can do it.

The pageant team gives Rock the cue to go out on stage.

She’s ready.

Camera slowly spins around to reveal Rock in her full pageant dress.

We now see Rock’s close-up shot.

It’s the first time the audience sees her face in a frontal shot.

Rock is finally a woman now.

Dolly in - we see she is flawlessly beautiful, and her eyes

are sparkling with confidence.

Intercut to phone’s screenshot. Someone has sent Rock’s father

a video clip of the pageant, with the message.

Text Message: Hey, isn’t this your son?

At home Dad is looking at the phone.

Rock walks forward confidently, passing through the stage curtain.

From Rock passing through the curtains, we transition Rock opening the door to her house, dressed as a woman. She is now feeling confident to speak to her dad.

Rock’s father is sitting at the dinner table, as if waiting for her.

Rock gathers her confidence and then says:

ROCK: Dad, I went to a competition...

And I got this.

Rock hands her father the trophy.

Her father looks at her, his face expressionless,

and then walks away into his room.

VO: By now, you should have realized…

being yourself will hurt the one you love the most.

Rock, in shock, does not know what to do and turns to leave.

The confidence and courage she had coming home has been shattered.

Her eyes are full of sadness.

DAD (offscene): Rock…

Her father comes out of his room holding Rock’s old, long forgotten Barbie doll,

a subtle smile on his face.

Flashback situations that Dad knows about everything,

but he just didn't say it…

Dad sees Rock from the door when she was still a boy in her bedroom, brushing the doll’s hair.

Rock plays with the towel on his head in the bathroom. A bottle of Sunsilk in the background,

Dad sees Rock untuck the shirt after school to look cool like a boy.

A flashback shot shows the video her father has received on his phone: it’s the speech Rock gave during the interview after she had won the second prize.

ROCK: I’ve never asked my father how it feels to have a son like me.

I’ve been hiding, pretending…

Murmurs could be heard from the people in the interview room.

ROCK: I just hope someday he will know and accept me for who I am.

Cut back to the present. Her father hands Rock her old doll.

Rock looks at her father, overwhelmed and tearing up.

The father and daughter hug. Dolly out.

DAD: It’s ok, you’re still my kid no matter what.

Flashback to her father sending back a text message to his friend.

Text Message: Isn’t she beautiful?

The father and daughter hug each other,

Dad uses his hand to touch Rock’s hair gently.

SUPER: 47 cm

Long shot rock standing in the downtown area of a big city. She is wearing a stunning dress, her hair long and silky, looking very much like a girl that she now is.

VO: Not everyone would understand…

She uses her hand to touch her hair gently.

VO: The longer I am, the more you become who you are.

Cut to black.

SUPER: Own your hair. Be that Girl.

We hear a voice calling Rock’s name, so she turns around to camera and her hair moves beautifully.

Cut to the another shot we see her friend smiling at Rock.

Wide shot: in the city BG we see Rock and her friends walking together.

Logo: Sunsilk Healthier and Long.

#BeThatGirl