Innovation > Innovation
J. WALTER THOMPSON BANGKOK, Bangkok / SAMSUNG / 2016
Awards:
Overview
Credits
CampaignDescription
With the intention to make change happened to more than 285 blind people around the world by giving them the opportunity, quality and equality of living like normal people, Touchable Ink will give them the full ability to read by themselves in order to unlock their potential by just using with the ordinary printers they can afford.
Turn the normal laser printer to be braille-embossed printer and make the blind people be able to print braille documents by themselves and read at home with no limitation. To make this happen, Touchable Ink, the world-first printing ink breakthroughly invented for blind people is the game changer.
Execution
The major component of the touchable Ink are the laser printer and extra fine embossing powder as a toner. The key technique we are on progress developing is to reduce the size of the embossing powder’s particle to be as same as the toner which are 1/20 of hair dimension. The special additives will be added to catalyze the electric charge and increase the better raising effect as a result. Then, the ink itself will be fused with heat after printing process and created the raised surface similar to the raised embossing on paper made with pressure and an embossing tool. With this innovation, it will allow users to just simply replace the toner with Touchable Ink, print out and heat it.
Currently, we are at the beginning of the developing process with
1st prototype stage to test for further adjustment.
Outcome
This is the beginning of the journey to create real and meaningful social impact in order to change lives of more than 285 visually impaired people around the world to be able to live life equally like ordinary people with the ability to read by themselves. This can be happened thanks to the affordable printer equipped by Touchable Ink. With this ability, we do believe that it will increase endless opportunity for them to learn the world and empower them to create the world on their own with their imagination.
Relevancy
Nowaday, many different kinds of technology have been innovated to help blind people to visualize the world, from mobile app, virtual pencil, watch to glasses. However, these technologies have limitation to provide simple requirement they truly want – to be able to read by themselves with their fingers. Only basic device that allow them to do is the ‘braille embosser’ but it’s incredibly expensive and limited to access. Therefore, our challenge is to come up with “real innovation” solution that can commoditize the braille embosser so the blind people can simply afford and access to as much as possible.
Synopsis
Many blind people, both children and adults are not eligible to access massive content available on the world like normal people due to those contents are needed to translate to braille language while the braile embosser is pricy and very difficult to them to afford.
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