With over 600 new mobile device launches every year, how does one stand out from the crowd? For the launch of the flexible, foldable Samsung Galaxy Z Series, we partnered with multi-platinum hitmaker Timbaland to remix the idea of a typical phone launch.

To show how the Samsung Galaxy Z Series’ innovative form factor remixes your online life, we had the iconic producer write an original track to be remixed infinitely. We built music-composing AI, trained it on Timbaland’s biggest hits, and used machine learning to teach it to ingest, interpolate, and synthesize. Then we gave our beatmaking bot the keys to Verizon’s Twitter account.

All fans had to do was retweet Verizon’s post, and the AI would scan their profiles for public data to integrate into a piece of personalized content. In reply, each fan got their own custom version of the song in a music video featuring personal shoutouts, bespoke beats, and location-specific callouts.

It was a truly epic drop. Paid units on Twitter, Snapchat, TikTok, and YouTube, as well as organic posts on Timbaland and Samsung US’s accounts, all drove the masses to our remix bot. We brought Verizon and the Samsung Galaxy Z Series to top of mind, garnering 97% positive sentiment, #1 share of conversation during the first 48 hours, 6K+ custom remixes, and 99.6% of all mentions on @SamsungMobileUS at launch. We showed the world that the possibilities are truly endless when you use a Samsung Z Series device on Verizon 5G.