Film Craft > Film Craft
SAIGON, Sao Paulo / CCSP / 2019
Overview
Credits
Write a short summary of what happens in the film
The Brazilian Creative Club is the most important advertising institution in the country. Since 2012, the Club promotes its own Festival annually, that awards the creative work that stood. Each year, the Festival has a different theme and a new campaign.
or 2018, we were inspired by the place where truly new ideas are born: the unknown. And the emotions felt in the journey to reach this place, such as anguish, fear, fascination, obsession and frustration. The film depicts all of this with several metaphors and references.
Cultural/Context information for the jury
Everything in the film is a representation of the unknown: dark, mysterious, hazy, confusing, contrasting, but rewarding. Unique ideas, those which humanity is always looking for, are represented by a perfect sphere that is always somehow present in the film, yet unreachable.
Tell the jury anything relevant about the direction. Do not name the director.
At the beginning I clung to the same principle that the creative team at the agency challenged us to find a language and a visual blow up for this project: that the creation process is a dive into the unknown, because when you start any creative process the final result was totally impossible to predict. That was my guide, my philosophical creative guide.
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