The Brazilian Creative Club is the most important advertising institution in the country. Since 2012, the Club promotes its own Festival annually, that awards the creative work that stood. Each year, the Festival has a different theme and a new campaign.

or 2018, we were inspired by the place where truly new ideas are born: the unknown. And the emotions felt in the journey to reach this place, such as anguish, fear, fascination, obsession and frustration. The film depicts all of this with several metaphors and references.

Everything in the film is a representation of the unknown: dark, mysterious, hazy, confusing, contrasting, but rewarding. Unique ideas, those which humanity is always looking for, are represented by a perfect sphere that is always somehow present in the film, yet unreachable.

We use visual metaphors to permeate the commercial. The images seek to confront the need of the new, which guarantee evolution, with the instinct for survival, which often prevents people from "throwing themselves" into the unknown. And each form we see at the commercial represents one of the sensations we feel in this process of the search for the new.