To recreate the hole past pop universe super well known by everybody, the only solution was being super detailed in every scene, every shirt, every sneaker, every everything should be exactly how it was before, back there when it actually happened, untill the point that you might think you are actually seeing a footage or some documentary scenes.

We think that the NBA universe is so worldwide understood, so into the pop culture, that everybody that watch the AD would immediately dig what is all about.

Pretty much everything, I mean, everything was recreate, since wardrobe, make up, props, cars, textures, lenses, street signs, all kind of visual and sound references were recreate to take the viewer to the year we wanted to, the year or decade that the action goes throug.