Industry Craft > Art Direction

VALUABLE HEART

McCANN HEALTH, Sao Paulo / HOPSITAL MOINHOS DE VENTO / 2018

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According to the Brazilian Association of Organ Transplantation (ABTO), Brazil is far below the potential of donors, 62.5% lower than the reference countries (Ex Spain, Belgium,Croatia). To change it and allow more people to be transplanted, it's essential to insert the donation theme into the daily lives of everyone including HCPs.

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