More than an original idea, VR Vaccine became a patented product, that solves a true tension when children are vaccinated: the fear of vaccines. A creative solution that turned stress into entertainment. VR Vaccine definitely changed the way children is vaccinated in Brazil and added tangible value to the Hermes Pardini healthcare services, since the day it was launched until today.

Despite being one of the largest networks of diagnostic and preventive health services in Brazil, the Hermes Pardini brand was not known throughout the country as its main competitors. In recent years the company has been expanding its operations in several Brazilian states, opening new units or through acquisitions of smaller players. But the business growth needed a more relevant marketing strategy, in order to make the brand better known in the field of healthcare, in which excellence in science and technology are fundamental for the achievement of credibility with patients who seek these services. The big challenge was to draw the market's attention to Hermes Pardini's ability to deliver innovative solutions to people. The first step to define a strategy was to choose an area of Hermes Pardini activity in which the technology could be more visible and tangible to patients.

Diagnostic services are the main business of the Hermes Pardini group. It is the sector that receives more investments in technology from the company, but those high technology solutions happen behind the scenes. To create awareness and associate the brand to the use of the technology, it would be necessary to find a more tangible experience for people: the vaccination services. Considering that children are the public that suffers the most when they need to get a vaccine, we transformed a painful situation into a fun experience. Inspired by the universe of games, we started to create the characters, the place where they live and a challenge. The time when the needle is applied to the child would become an achievement. After an exhaustive series of tests that lasted several months, the VR Vaccine finally started to work in our units.

From the first day of its implementation, VR Vaccine has become a successful product, with high awareness in the healthcare market, offered exclusively in Hermes Pardini units. Using a smartphone headset to run the content for the children and a software that connects to another phone, so that the nurse can see the right time to apply the needle, the solution worked for real, definitively transforming the unpleasant act of vaccinating children into an immersive experience. This new product quickly made its way into the news, after all VR Vaccine came as a true solution to a drama that has emerged since the first vaccine was created. A few months later, smaller clinics started offering VR Vaccines copycats. Until today, we are sought after by companies from around the world interested in the VR Vaccine patent to offer their customers.

The impact of VR Vaccine was so great that it attracted the spotlight for the Hermes Pardini brand, even drawing attention to its shares on the stock exchange. The search for the company's shares grew substantially, causing an appreciation of almost 5% in just 12 days after the launch of the product. With a massive conquest of earned media, the brand gained relevance, became known throughout the country and also began to be perceived for its capacity for innovation and use of technology, which was exactly the company's initial objective, when the agency was challenged to present a solution to enhance the brand values. Today VR Vaccine is an original product that became a benchmark and it is offered to customers in units of the Hermes Pardini network of clinics.