Tempo redefined the way Beats and Apple engage, connect, and train retail audiences — fundamentally changing how they bring new product initiatives to market.

Working closely with Beats’ product designers and engineers, we created a digital training platform as innovative as the products themselves — enabling retail employees from around the world to become “product experts” overnight.

In 2019, Beats was preparing to launch Powerbeats Pro and Solo Pro, two of their most innovative products to date built from the ground up with latest Apple technology.

Our challenge was to train over 600,000 retail employees on all new products they can’t yet hold or hear, while explaining technology that was still in production.

Prior to developing Tempo, the approach to product training differed wildly between teams and global markets. Each retail training audience for a new product launch was considered a “discreet audience” and approached independently. PDFs and Keynotes were not always up-to-date with the latest product stories, nor were they easy to scale globally. Even better, our interactive approach tapped into newer, more engaging ways of learning — increasing product knowledge, consistency, and retention on a global scale.

We worked with Beats’ product designers and engineers to create a digital training platform as innovative as the product. A suite of interactive experiences simulated holding the real thing — allowing users to play with the new form factors and controls.

Global training events turned retail partners into Beats advocates, giving them the knowledge they need to empower their staff on the retail floor.

Using a blend of CG and custom interaction models, we simulated the experience of holding and using the products, allowing users to play with the new form factors and controls — for an experience that takes storytelling and product education to a new level.

Meticulously rendered 3D models, an engaging narrative, and motion graphics brought complex product features to life.

Tempo is deployable at the push of a button — enabling Beats to train retail employees around the world overnight.

Tempo was a core component of Beats

Global training events that transformed retail partners into Beats advocates, giving them the tools and knowledge they need to empower their staff on the retail floor.

Tempo redefined the way Beats engages, connects, and educates audiences. It launched in 20+ languages, trained over 600,000 employees worldwide, and saw pre-order channel sales rise 2.13x—transforming how Beats brings new products to market.