The World Gas Conference is the only annual event where preeminent energy corporations convene with B2B customers and highly influential international policymakers.

Our brief was to create an experience that would elevate Chevron’s event footprint and generate quality engagement with high-value attendees, for a budget of $600,000.

We created a table-top AR experience, anchored to the Chevron booth, to drive foot traffic and ensure users wouldn’t stray too far from Chevron's ambassadors while enjoying the experience.

The application’s UI has three interactive chapters, enabling users to choose their own journey through 13 stunning AR environments. As they explored, 27 educational hotpots provided information about Chevron’s operations and the delicate ecosphere they protect.

Designed for a multilingual audience, we streamlined text, opting for visual cues to guide the user through the experience. Every detail was considered, down to the lifesize renders of the animals and the information aboard the airplane.

Tasked with positioning Chevron as industry-leaders in environmental sustainability, we created an immersive augmented reality experience which transports users to Barrow Island— a Class A nature reserve and home to one of Chevron’s largest liquid natural gas facilities. This is a destination only mission-critical Chevron employees are able to travel to—until now.

“Destination Barrow Island” uses augmented reality to transport users to the island where they learn about the award-winning Quarantine Management System which keeps the island’s indigenous animals safe from pollutants and invasive species that could damage its fragile biosphere.

We debuted the experience at the World Gas Conference, the largest annual conference in the Oil & Gas industry, where it would have maximum impact on 12,000 attendees including B2B customers, government decision-makers, industry leaders, and environmentalist NGOs.

To scale further, we partnered with the Washington Post, generating 90M+ media impressions with an innovative table-top branded AR content execution.

To ensure that we accurately portrayed Barrow Island, without being able to visit the island ourselves, our designers studied aerial photography and satellite footage to develop authentic-looking terroir.

We studied each of the indigenous species meticulously and consulted with wildlife experts to ensure that we captured these rarely seen animals authentically, accurately depicting their movements, mannerisms, and characteristics—down to the Flatback Turtle’s distinct low-domed flat carapace, and the Perentie Lizard’s tapered tail.

We rendered all of the 3D models and designed the UI and UX for the custom application that housed the experience. To create as lifelike an experience as possible, every detail was considered—down to the information being read by passengers on the plane, and the texture of the Euro’s fur. Each animal was designed to be lifesize, tracked to the camera, and was animated for real-time in Unity.

Our brief was to elevate the Chevron event footprint, creating quality engagement with the brand at the World Gas Conference and beyond. By delivering a compelling experience that transports the user to Barrow Island, a destination that very few have ever seen, we stopped event attendees in their tracks. Users spent on average 1m30s exploring “Destination Barrow Island”, and incredibly, every single user completed the full experience, scrolling through all 13 AR-enabled scenes.

By scaling the experience as a piece of branded/native AR content, with a Washington Post partnership, we were able to generate an additional 90M press impressions, reaching decision makers on the Hill, and positioning Chevron as innovators in technology, and leaders in environmental sustainability.