Rather than create another boring bandwidth calculator, we built a platform with a bit more personality. The WiFi-Denti-Fier is a light-hearted, interactive browser experience that helps people find the Internet plan that fits them best. Users just describe themselves, their households and what kinds of devices they use and the WiFi-Denti-Fier does the rest. Using original 3D characters and animations (that were conceived, created and developed in-house), the experience creates a personalized plan recommendation. The site works on tablet and mobile as well, so users can connect on any device.

Time Warner Cable had a perception problem. The brand lacked a human touch; it was all utility and no heart. To reconnect, Time Warner wanted to help answer the one question that every customer seemed to have: “Why is my Internet so slow?” This could have been answered with a simple bandwidth calculator, but we felt that this would be the perfect opportunity to do something that would start humanizing the brand. The WiFi-Denti-Fier is the first step in building a new brand voice for Time Warner Cable, one that connects the company with its customers and helps to change the perception that the brand is unsympathetic to their subscribers’ needs.

Rather than create another boring bandwidth calculator, we built a platform with a bit more personality. The WiFi-Denti-Fier is a light-hearted, interactive browser experience that helps people find the Internet plan that fits them best. Users just describe themselves, their households and what kinds of devices they use and the WiFi-Denti-Fier does the rest. Using original 3D characters and animations (that were conceived, created and developed in-house), the experience creates a personalized plan recommendation. The site works on tablet and mobile as well, so users can connect on any device.

N/A (not launched at time of submission).