Live action VR was uncharted territory, so we 3D-printed camera rigs and optimized software for the most realistic experience possible.

In VR Skate, we followed legendary skateboarders as they hit the most restricted skate spots in Las Vegas. Racing on the highway alongside the iconic Welcome sign or cruising down Fremont Street at 4am, fans are immersed in the 3D sights and sounds of Sin City.

Next, we trekked into the Utah backcountry to find the world’s best powder for VR Snow. The experience features an open-door helicopter ride up a mountain, followed by adrenaline-fueled runs alongside Olympic snowboarders.

Thousands of fans across the nation have experienced Dew VR at some of the largest action sports competitions in the world. We wanted to extend access, so we partnered with Samsung to bring Dew VR to anyone, anywhere via the Samsung Milk VR marketplace. We also continue to push the boundaries within VR interactivity—for Snow, we create a custom feature, “Time Warp,” that allows fans to rewind the action in real-time and relive it all over again.

This is only the beginning for Dew VR. As VR pioneers, we will continue to raise the bar for virtual reality experiences.

Beyond its beverage status, Mountain Dew is all about connecting fans with the things they are passionate about. Whether it’s music, gaming, or action sports, the brand seeks out opportunities to take fans under velvet ropes and behind exclusive barriers—as close to the action as possible.

So when virtual reality technology finally became viable, we jumped at the ultimate way for Dew to connect brand loyalists across the nation with the things they love. Through a combination of future-forward VR technology, live-action film techniques, and the best athletes in the world, we wanted to offer fans access to experiences, places and people otherwise deemed unreachable.

The forbidden. The exclusive. The remote. That’s the promise of Dew VR.