Targeting those who have developed a physical disability due to a car accident, this brand has challenged itself to go beyond driving and address issues in the health and medical field.

Nine out of ten people with disabilities are not born with disabilities but rather develop a disability later in life. Automobile accidents are one of the greatest causes of these types of disabilities. This brand, fulfilling a responsibility that automobile companies shouldn’t ignore, has developed a medical mobility solution.

Mobility experts and world-renowned medical staff from all over the world participated in this collaborative project to create a medical mobility technology that is professional, practical, and reaches beyond the conventional areas addressed by automobile companies.

The first participants of this project were a disabled national archer, who is paralyzed from the waist down as a result of a car accident, and his parents. The brand is conducting a long-term project that is giving numerous disabled people around the world the gift of realizing their own freedom of mobility by achieving their Second First Steps.

The film gained the support of people and the media around the world. As of June 24, the number of video views on YouTube reached 42,436,794. In addition, this film inspired many others at London’s Piccadilly Circus.