Outdoor > Ambient
TBWA\CHIAT\DAY , Los Angeles / NISSAN / 2014
Awards:
Overview
Credits
AmbientExecutionDescription
We delivered a car in a huge unmarked Amazon box. A guy took a photo of the box in Madison, Wisconsin, and posted it onto reddit. His photo rose to #1 on reddit's front page and then became an internet sensation with the world over asking: "What's in the box?". Later we revealed that it was a Nissan Versa Note. Our story was covered by 191 media articles on 5 continents.
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