Film > Product & Service

FIXATION

TBWA\CHIAT\DAY , Los Angeles / GATORADE / 2013

Awards:

Shortlisted Cannes Lions
CampaignCampaign(opens in a new tab)
Case Film

Overview

Credits

Overview

BriefExplanation

Fixation is a win from within story about the relentless inner drive of athletes to be the best they can. Kevin Durant will go up against Dwayne Wade in a battle for who beats who on the way to the hoop.

More Entries from Non-Alcoholic Drinks in Film

24 items

Grand Prix Cannes Lions
DUMB WAYS TO DIE

Public Health & Safety

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Grand Prix Cannes Lions
THE BEAUTY INSIDE: EPISODE 6: THAT'S IT FOR ME

Internet Film Series

THE BEAUTY INSIDE: EPISODE 6: THAT'S IT FOR ME

INTEL, PEREIRA & O'DELL

(opens in a new tab)
Grand Prix Cannes Lions
THE BEAUTY INSIDE: EPISODE 5: I'D LIKE TO SHOW YOU SOMETHING

Internet Film Series

THE BEAUTY INSIDE: EPISODE 5: I'D LIKE TO SHOW YOU SOMETHING

INTEL, PEREIRA & O'DELL

(opens in a new tab)
Grand Prix Cannes Lions
THE BEAUTY INSIDE: EPISODE 4: HELP WANTED

Internet Film Series

THE BEAUTY INSIDE: EPISODE 4: HELP WANTED

INTEL, PEREIRA & O'DELL

(opens in a new tab)
Grand Prix Cannes Lions
THE BEAUTY INSIDE: EPISODE 3: IT HAS TO BE TONIGHT

Internet Film Series

THE BEAUTY INSIDE: EPISODE 3: IT HAS TO BE TONIGHT

INTEL, PEREIRA & O'DELL

(opens in a new tab)
Grand Prix Cannes Lions
THE BEAUTY INSIDE: EPISODE 2: LEAH

Internet Film Series

THE BEAUTY INSIDE: EPISODE 2: LEAH

INTEL, PEREIRA & O'DELL

(opens in a new tab)
Grand Prix Cannes Lions
THE BEAUTY INSIDE: EPISODE 1: HELLO MY NAME IS ALEX

Internet Film Series

THE BEAUTY INSIDE: EPISODE 1: HELLO MY NAME IS ALEX

INTEL, PEREIRA & O'DELL

(opens in a new tab)
Gold Cannes Lions
WHATEVER'S COMFORTABLE BEACH

Alcoholic Drinks

WHATEVER'S COMFORTABLE BEACH

SOUTHERN COMFORT, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
BEER CHASE

Alcoholic Drinks

BEER CHASE

CARLTON & UNITED BREWERIES, CLEMENGER BBDO MELBOURNE

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Gold Cannes Lions
CAMERA SHY

Toiletries

CAMERA SHY

UNILEVER, OGILVY & MATHER LONDON

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Gold Cannes Lions
OFFROAD

Cars

OFFROAD

DAIMLER, BBDO GERMANY

(opens in a new tab)
Gold Cannes Lions
PLAYIN' WITH MY FRIENDS

Retail Stores

PLAYIN' WITH MY FRIENDS

IKEA, MOTHER

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Gold Cannes Lions
MEET THE SUPERHUMANS

Publications & Media

MEET THE SUPERHUMANS

CHANNEL 4, 4creative

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Gold Cannes Lions
PIZZERIA

Commercial Public Services

PIZZERIA

DIRECTV, GREY NEW YORK

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Gold Cannes Lions
DINNER PARTY

Commercial Public Services

DINNER PARTY

DIRECTV, GREY NEW YORK

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Gold Cannes Lions
FUNERAL

Commercial Public Services

FUNERAL

DIRECTV, GREY NEW YORK

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Gold Cannes Lions
REAL BEAUTY SKETCHES

Corporate Image

REAL BEAUTY SKETCHES

UNILEVER, OGILVY BRASIL

(opens in a new tab)
Gold Cannes Lions
DUMB WAYS TO DIE

Viral Film

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

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Gold Cannes Lions
SUSAN GLENN

Short Format Internet Film

SUSAN GLENN

UNILEVER, BBH NEW YORK

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Gold Cannes Lions
GOLDEN CHAINS

Interactive Film

GOLDEN CHAINS

ALB - SONY MUSIC ARISTA, CLM BBDO

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Silver Cannes Lions
BATTLE

Savoury Foods

BATTLE

CALIFORNIA MILK BOARD, GRUPO GALLEGOS

(opens in a new tab)
Silver Cannes Lions
WEAVE YOUR MAGIC

Savoury Foods

WEAVE YOUR MAGIC

ARLA, WIEDEN+KENNEDY

(opens in a new tab)
Silver Cannes Lions
WHISPER FIGHT

Sweet Foods & Snacks

WHISPER FIGHT

OREO, WIEDEN+KENNEDY

(opens in a new tab)
Silver Cannes Lions
LIFE RAFT

Sweet Foods & Snacks

LIFE RAFT

OREO, WIEDEN+KENNEDY

(opens in a new tab)

More Entries from TBWA\CHIAT\DAY

24 items

Gold Cannes Lions
MADE IN NY

Non-Alcoholic Drinks

MADE IN NY

GATORADE, TBWA\CHIAT\DAY

(opens in a new tab)
Silver Cannes Lions
MADE IN NY

Storytelling

MADE IN NY

GATORADE, TBWA\CHIAT\DAY

(opens in a new tab)
Silver Cannes Lions
SHOULDERS OF GIANTS

Cars & Automotive Products & Services

SHOULDERS OF GIANTS

NISSAN, TBWA\CHIAT\DAY

(opens in a new tab)
Silver Cannes Lions
GRAMMYCAM

Live Shows / Concerts / Festivals

GRAMMYCAM

GRAMMY'S, TBWA\CHIAT\DAY

(opens in a new tab)
Silver Cannes Lions
SWEAT IT TO GET IT

Food & Drinks (incl. Alcoholic Drinks)

SWEAT IT TO GET IT

GATORADE, TBWA\CHIAT\DAY

(opens in a new tab)
Silver Cannes Lions
NO BORDERS

PR Excellence in Effectiveness

NO BORDERS

AIRBNB, TBWA\CHIAT\DAY

(opens in a new tab)
Silver Cannes Lions
#LIVEINTHEMOVIES

Response / Real-time Activity

#LIVEINTHEMOVIES

AIRBNB, TBWA\CHIAT\DAY

(opens in a new tab)
Bronze Cannes Lions
GT ACADEMY USA SEASON 2

Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s)

GT ACADEMY USA SEASON 2

NISSAN, TBWA\CHIAT\DAY

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Bronze Cannes Lions
SWEAT IT TO GET IT

Use of Customer in-Store Experience

SWEAT IT TO GET IT

GATORADE, TBWA\CHIAT\DAY

(opens in a new tab)
Bronze Cannes Lions
SWEAT IT TO GET IT

Non-Fiction: Online Series (minumum 3 episodes)

SWEAT IT TO GET IT

GATORADE, TBWA\CHIAT\DAY

(opens in a new tab)
Bronze Cannes Lions
COMPTON

Use of Licensed / Adapted Music

COMPTON

GRAMMY'S, TBWA\CHIAT\DAY

(opens in a new tab)
Bronze Cannes Lions
WHAT'S IN THE BOX?

Transit

WHAT'S IN THE BOX?

NISSAN, TBWA\CHIAT\DAY

(opens in a new tab)
Bronze Cannes Lions
#LIVEINTHEMOVIES

Response / Real-time Activity

#LIVEINTHEMOVIES

AIRBNB, TBWA\CHIAT\DAY

(opens in a new tab)
Shortlisted Cannes Lions
MADE IN NY

Direction

MADE IN NY

GATORADE, TBWA\CHIAT\DAY

(opens in a new tab)
Shortlisted Cannes Lions
SWEAT IT TO GET IT

Use of Promotional Events & Stunts

SWEAT IT TO GET IT

GATORADE, TBWA\CHIAT\DAY

(opens in a new tab)
Shortlisted Cannes Lions
BRAZUCAM

Innovation Lions

BRAZUCAM

ADIDAS, TBWA\CHIAT\DAY

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Shortlisted Cannes Lions
COMPTON

Use of an Artist as a Spokesperson/Ambassador in Partnership with a Brand

COMPTON

GRAMMY'S, TBWA\CHIAT\DAY

(opens in a new tab)
Shortlisted Cannes Lions
BOLT24 REAL ALL STAR AWARDS

Digital

BOLT24 REAL ALL STAR AWARDS

BOLT24, TBWA\CHIAT\DAY

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Shortlisted Cannes Lions
FIXATION

Non-Alcoholic Drinks

FIXATION

GATORADE, TBWA\CHIAT\DAY

(opens in a new tab)
Shortlisted Cannes Lions
I'M GOOD

Non-Alcoholic Drinks

I'M GOOD

PEPSI, TBWA\CHIAT\DAY

(opens in a new tab)
Shortlisted Cannes Lions
SHOULDERS OF GIANTS

Cinematography

SHOULDERS OF GIANTS

NISSAN, TBWA\CHIAT\DAY

(opens in a new tab)
Shortlisted Cannes Lions
NO BORDERS

Travel, Transport & Leisure

NO BORDERS

AIRBNB, TBWA\CHIAT\DAY

(opens in a new tab)
Shortlisted Cannes Lions
NO BORDERS

Travel, Transport & Leisure

NO BORDERS

AIRBNB, TBWA\CHIAT\DAY

(opens in a new tab)
Shortlisted Cannes Lions
GRAMMYCAM

Media & Publications

GRAMMYCAM

GRAMMY'S, TBWA\CHIAT\DAY

(opens in a new tab)