Representing an era of baseball, Derek Jeter is an American icon. Having spent his entire 20-year career as a New York Yankee, his impending retirement dominated the media as one of the biggest stories of the year.

Using the credibility of a 20-year relationship, Gatorade transformed their tribute to Jeter into a tribute from Jeter by giving him the chance to say good-bye his way. So, when it came to his final moments as a Yankee, Gatorade filmed him walking to Yankee Stadium thanking his fans in person. 90 minutes. 90 degrees. 1 take.