For the first time in the history of Wikipedia, the platform is used as a real-time news channel. Since Russia banned and blocked nearly all trustworthy and independent news channels and most online channels, the Russian people have one source to rely on: Wikipedia. That’s the way in for Ukrainian Witness in delivering real-time news into Russia. Ukrainian Witness does not seek to be in the news, they are helping make the news.

Brief:

Ukrainian Witness is an NGO that draws attention to the war in Ukraine worldwide. it also aims to help inhabitants of the Russian Federation against misinformation.

Right after Russia's invasion of Ukraine, a question arose at Ukrainian Witness: How to get the truth into Russia since Russians were kept completely ignorant of the severity of the devastation of the war.

Objective:

Deliver the truth into Russia and fight against propaganda.

Challenge:

In Russia, free press and almost all social channels are blocked.

In Russia, free press and almost all social channels are blocked. However, there is one medium that is still accessible and open to adding or changing information and that is Wikipedia. After all, anyone can act as an editor.

In Russia, Wikipedia is consulted by 10.9 million unique visitors a month. So, the idea of posting photos about the devastation on the Russian Wikipedia pages of Ukrainian cities was born.

Where you'd normally see beautiful pictures of city landmarks, now you can also see pictures of these landmarks after being devastated and destroyed by the war, showing the stark contrast between what Russians are used to think about the war, and what is the pure reality behind it. This way, the truth was delivered to millions of Russian people.

Right after Russia's invasion of Ukraine, a question arose at Ukrainian Witness: how they could use their expertise to support Ukraine? How to get the truth into Russia since Russians were kept completely ignorant of the severity of the devastation of the war.

One thing is for sure, in times of war and crises, people feel the urge to seek information. And since the Russian people hardly have access to trustworthy information, the strategy is to bring it to them.

Target audience:

inhabitants of the Russian Federation.

The approach was to work around the Kremlin's tight censorship, using one of the few still uncensored media channels: Wikipedia.

After Russian bots started deleting our efforts, we mobilized the global Wikipedia community and asked influential editors to keep making changes. And more importantly, to make them last.

The idea of using the uncensored Wikipedia encyclopedia, accessible to every Russian, to show the reality of the devastation of Ukrainian cities - thus evading censorship - is unique.

The call to #wikipedians to help replace deleted photos found a wide response, and with 13.3 million Russian views for the edited pages of the 10 largest Ukrainian cities, a mass audience was confronted with images that before were hidden from them.

It started days after the invasion and still lasts until this day. After all, the fight to keep spreading the truth isn't over yet.

The aim was to confront residents of the Russian Federation with the reality of the destruction of Ukrainian cities.

A good indication of the result achieved can be derived from the visits to the Russian Wikipedia pages of the 10 largest Ukrainian cities.

From WikiMedia Statistics (https://pageviews.wmcloud.org) based on the Wikipedia pages on the ten biggest Ukrainian cities (Kyiv, Odessa, Mariupol, Kherson, Donetsk, Kharkiv, Lviv, Lugansk, Bucha, Dnipro), we learned that:

• the number of Wikipedia editors bringing the truth into Russia doubled: 850 editors in 2022, compared to 485 in 2021.

• the amount of edits they made, more than doubled: 2672 in 2022 compared to 1247 in 2021.

• the total amount of Russian viewers who are confronted with the truth on these pages, went up by an amazing 242%. 13.3 million in 2022 compared to 3.9 million in 2021.

Wikipedia became one of the only uncensored and trustworthy media channels to bring the real-time truth to the Russian people.

Russian propaganda makes the Russian people being disconnected from the truth. Especially at the moment when there is a war going on. We needed to act immediately and, at the same time, tactically.