Re-born to be Alive is a Belgian non-profit focused on Organ Donations. By law, all Belgians are considered organ donors, however, families can refuse the organ donation unless the victim officially gave its explicit consent. That’s why it’s so important to sign up before you die. Especially if the organization can get signatures right away.

Kiosks were present at the biggest venues in Belgium (Amusement Parks, Movie Theaters, VR games) throughout the whole Halloween week. Actors performing "Death" helped guide people to sign up to become organ donors.

The message about organ donation didn't only make a presence at the venues,

but also in several media channels that were promoting Halloween week.

This made the number of visits to the online form increase by 24% compared to the previous months.

79,7% of the ones who visited the page signed up to become organ donors.

From now on, Halloween is the official organ donor week at these venues, making it a successful yearly campaign like never before.

Halloween is the time of the year when people love to be 'scared to death'. The only moment when death itself becomes lighthearted, making it the best period to speak about organ donation.

To engage our core target (16-35), we introduced them 'Death' in person during the scariest Halloween events all across Belgium. 'Death' and its team asked people face to face to become organ donors. When they signed up for the governmental form online, they could get a free ticket or even a fast pass to be 'scared to death' even faster - on rollercoasters, horror movies, VR games.

in Belgium, people are all organ donors by default.

However, families can refuse the organ donation, unless the victim officially gave explicit consent before.