Many people are unaware of the long-term impacts of a water crisis on their daily lives. But for 3.5 billion people worldwide, droughts, floods and/or lack of access to clean drinkable water are already a reality.

During the 2023 United Nations Water Conference, held in New York, co-hosted by The Kingdom of the Netherlands and Tajikistan, the organizations wanted to call attention to the debates aiming to achieve the 2030 Agenda for Sustainable Development and the UN Decade for Action on Water and Sanitation.

The goal was to not only get politicians, ministers, and stakeholders' attention about the commitments that needed to be firmed during the conference, but also people around the world to get involved in the discussions around the future of water.

A world in a water crisis demands transparency. That's why The DropStore Brand’s Identity highlights a range of information about each product: nutrition facts, origin, volume, foreseen price, and also water footprint. The packages, produced with biodegradable materials, reveal all the products themselves. Retail language showcases the way those products were developed and different elements aim to help educate and alarm simultaneously.

The visuals for Posters and Out of Homes translate the brand identity, full of information to be educative, alarming, and as transparent as it can. Just like any other retail brand, ads were created to promote the products and the market itself. With a QR Code scan, people are directed to the webshop where they can explore and understand more about a specific water problem the products are describing. Each product tells a different story in a relatable yet real way.