Studies show that only 1 out of 3 Belgians are open to electric driving. The biggest issue? The perception that electric charging takes forever. To launch the new Megane E-Tech 100% electric, which fast-charges in only 29 Minutes, Renault decided to partner with another fast-growing business to position its new launch, to break the myth of charging time. But every two-star chef deserves a two-star kitchen. So the two businesses needed to work together to deliver not only a fully functioning two-star restaurant but also a charging station.

Keeping in mind that a Michelin-star chef has extremely high standards, the 29 Minute Restaurant was designed to the smallest detail. From the stainless steel counter to the state-of-the-art equipment, the kitchen had to function like a restaurant and a fast-charging station for the new Renault Megane. Like a true Michelin star restaurant, everything was carefully designed. The restaurant's logo was embroidered by hand on the chef's uniform and napkins. Even the menu was inspired by the features of the car. Nothing was left to chance, the 29 Minute Restaurant had to reach the level of a true Michelin-star restaurant. And it did. Yves Mattagne was one happy chef. The result? Nothing was burned in the kitchen, except for the slow-charging myth.

Belgium is the 4th country with more Michelin-star chefs in the world.