The water crisis is a health crisis. Nearly 1 million people die each year from water, sanitation and hygiene-related diseases which could be reduced with access to safe water. Many people are unaware of the long-term impacts of a water crisis on their daily lives, health & wellness. But for 3.5 billion people worldwide, droughts, floods and/or lack of access to clean drinkable water are already a reality.

During the 2023 United Nations Water Conference, held in New York, co-hosted by The Kingdom of the Netherlands and Tajikistan, the organizations wanted to call attention to the debates aiming to achieve the 2030 Agenda for Sustainable Development and the UN Decade for Action on Water and Sanitation.

The goal was to not only get politicians' attention about the commitments that needed to be firmed during the conference, but also from the people around the world to be aware of the crisis.

The DropStore's website received visitors from 127 different countries, from all regions and continents, reaching out:

• Half a billion global impressions (social media + news coverage)

• 12 million USD in Earned Media

700+ commitments were signed during the Water Conference in NY, and our aim is that, with the message kept being spread, the Water Crisis becomes one of the main subjects discussed at the COP28, where new solutions and commitments can be brought to the table.