Many people are unaware of the long-term impacts of a water crisis on their daily lives. But for 3.5 billion people worldwide, droughts, floods and/or lack of access to clean drinkable water are already a reality.

During the 2023 United Nations Water Conference, held in New York, co-hosted by The Kingdom of the Netherlands and Tajikistan, the organizations wanted to call attention to the debates aiming to achieve the 2030 Agenda for Sustainable Development and the UN Decade for Action on Water and Sanitation.

The goal was to not only get politicians, ministers, and stakeholders' attention about the commitments that needed to be firmed during the conference, but also people around the world to get involved in the discussions around the future of water.

The lives of 3.5 billion people around the world are already impacted by water crises.

The DropStore is a digital activation that takes their experience of living in a water crisis to the other half of the world's population, which thinks this is a distant problem. The DropStore shows how droughts, floods, and lack of clean water directly impact people's lives and their daily products.

The DropStore is a market for a world in water crisis. An integrated shopping experience that shows how 'Too Much', 'Too Little' and 'Too Dirty' Water directly impacts prices, shapes, availability, and even ways of consumption of our daily products.

The Market was launched during the "UN Water Week Conference" in NY, together with activists and influencers from all over the world, spreading the conversation not only inside that important event, but also throughout the four corners of the Planet.

On social channels and e-commerce platform, people could understand more about how the water crisis impacts directly their daily products, their future, and the issues that are already a reality for almost half of the global population.

The product range was developed following each of the 3 water-related issues (floods, droughts, pollution), and it was crafted with its specific icons, customized labels, detailed packaging, and its own advertising campaign.

Water is the most valuable resource on the planet, so it demands global attention and global action. Since half of the world's population is already struggling with some type of water crisis, we wanted to get the attention of those that think these problems are only a concern for the future.

The Dropstore brings reality in a more relatable way, showing how people's daily lives can be affected, using its products to tell a story.

By intriguing people with its shapes, prices, availability, and ways of consumption, the Dropstore brings to life the Water Crisis conversation in a simple, clear, yet alarming manner.

The DropStore was launched globally during the 2023 Un Water Conference (March 20-24th). At the "Water Week", in New York City, online, and at the UN Water Conference, people could interact with the The DropStore products and learn more about the alarming conditions those products were produced.

New “drops” were released during and after the conference to keep fueling the conversation. Influencers, water ambassadors, PR, and media coverage are still spreading the message around the world.

Besides the online shop, The Dropstore had its physical version at the 'Water Conference', where Ambassadors, activists, politicians, journalists, and influencers could interact with its products. Physical boxes were also sent to the seven continents, where the biggest influencers and representatives of those regions could spread the message.

The DropStore's website received visitors from 127 different countries, from all regions and continents, reaching out so far:

• Half a billion global impressions (social media + news coverage)

• 12 million USD in Earned Media

700+ commitments were signed during the Water Conference in NY, and our aim is that, with the message kept being spread, the Water Crisis becomes one of the main subjects discussed at the COP28, where new solutions and commitments can be brought to the table.